The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr.

This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.

Download the report at www.altimetergroup.com/research/reports

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  1. amylbishop reblogged this from chrisbechtel and added:
    The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr. This Venn diagram from the Altimeter Group’s...
  2. chrisbechtel posted this