Amy Bishop | Marketing & Social Business

“From Bad to Worse: PRISM Compounds the Lack of Trust in our Leaders” — Edelman

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The Salesforce acquisition of ExactTarget is a giant put-your-money-where-your-mouth-is validation of the idea that social media, email marketing, marketing automation, advertising, and sales live under one roof and need to be tightly integrated with a direct line of sight to revenue.

" What Salesforce + ExactTarget means for marketers & PR pros.

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startupvitamins: Aaron Levie, Box.net

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Conventional vs. Unconventional Marketing — David Armano

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Never assume that what you are seeing or experiencing is everyone else's reality.

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Customer Experience and Inbound Marketing

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Companies are typically in one of six stages of “social business maturity.” The ultimate social business will understand how their social strategies can be tied directly to business goals while also making sure that the whole company is tied into that social process.

— Evolution of Social Business

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Is your brand omnipresent? Is your content optimized for multiple screens? Are you telling a consistent story across each platform? Google study here.

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Data is marketing’s gateway drug to software fluency.

“Data” is a euphemism for all application-level marketing technology.
There’s an illusion that data-driven marketing can thrive independent of any deeper engagement with the technology that generates or harnesses this data.

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6 core traits of a social business by SideraWorks.

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